At that time, shortly after the end of World War II, much of London was still in ruins and redevelopment was badly needed. The Festival was an attempt to give Britons a feeling of recovery and progress and to promote better-quality design in the rebuilding of British towns and cities. The Festival of Britain described itself as "one united act of national reassessment, and one corporate reaffirmation of faith in the nation's future."
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The Festival's centrepiece was the South Bank Exhibition, in the Waterloo area of London, which demonstrated the contribution made by British advances in science, technology and industrial design, displayed, in their practical and applied form, against a background representing the living, working world of the day.
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